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Guerlain Creates a Gem of a Case

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By: Jamie Matusow

Editor-in-Chief

Guerlain’s creative director Olivier Échaudemaison developed Rouge G de Guerlain ($45) to capture the quintessence of luxury in an object dedicated to the lips. To achieve this vision, Guerlain turned to Place Vendôme jewelry designer Lorenz Bäumer who drew inspiration from a bar of gold, but placed the lipstick horizontally and added feminine curves. Carrying through the vision for elegance, he created a magnetic mechanism to reproduce the air-releasing effect of an antique powder case. Click, and the white-gold coated case reveals a mirror and a lipstick nestled within. More like a chic accessory, Rouge G unites the qualities of a powder case, a jewel and a precious lipstick. Available in 25 shades at fine department stores.

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